Pascale Girardin presents her brain sculpture titled: Illumination (Photo George Pimentel)

Pascale Girardin presents her brain sculpture titled: Illumination (Photo George Pimentel)

 

Bulgari’s Yorkdale digs was the place to be earlier this week as Montreal artist Pascale Girardin unveiled her sculpture titled Illumination, as part of a city-wide art installation in support of brain health awareness. The piece is one of 100 “brains” that will be displayed throughout the GTA (this particular one is moving to The Four Seasons Hotel June 3rd). It’s an initiative presented by The Brain Project (instagram: @thebrainproject_) and Baycrest Hospital to raise funds for brain research development, specifically in age-related brain diseases.

The project redefines “scavenger hunt” as residents and visitors to the 6ix can scan the map at www.brainproject.ca/locations/ or follow #MapMonday on Twitter to discover where exactly these thought provoking works of art can be found. But wait…there’s more fun. At www.brainproject.ca/locations/ you can even VOTE to give your hood some brain gain and have one of the installations in your area. Don’t waste too much time thinking about it because voting closes early June.

 

A portion of proceeds from purchases at the Yorkdale Bulgari boutique throughout June will go to the Brain Project.

A portion of proceeds from purchases at the Yorkdale Bulgari boutique throughout June will go to the Brain Project.

 

Agency By Alloway's Graham Alloway with the artist Pascale Girardin.

ReaLawState Graham Alloway with the artist Pascale Girardin.

 

kara solo

Our own PR Director, Kara Alloway, enjoyed the night wearing multi-colored stones from Bulgari and some Stella McCartney. (Photo George Pimentel)

The Bulgari sponsored “brain” was inspired by the jewelry house’s Diva’s Dream collection.